If you are not doing any form of digital marketing, chances are you’re probably not engaging with your customers and if you’re not engaging with your customers, it probably means you are offering services without the input of those you are offering those services to. If you’re okay with that, read no further. But if you’re not okay with your business just surviving instead of thriving, then you may need to step up your digital marketing efforts. Customers are more likely to purchase from a business that they have a good working relationship with and that’s the underlying purpose of digital marketing, consistent engagement.
What is digital marketing? It’s really just any marketing effort that involves the use of the internet, modern technology, or an online platform/tool (for example, Kamoky). The great thing is that you don’t have to be a huge company or have a huge budget to do some quality digital marketing. Your business pages on Facebook and Instagram are all examples of digital marketing. Pay per click advertising, which we also offer on Kamoky, is an example of digital marketing.
Technology has made it easier for all of us to be our very own marketing specialists. With our smart phones, we can interact with the rest of the world with just a short phrase or image. Your business should not be left behind in this global outreach and that’s why digital marketing is important. Digital marketing is a low-cost way to build relationships with your customers and develop personal connections that build brand loyalty. How do you use it to grow your business? Identify your target audience, create engaging content for that audience and find new ways to keep them coming back. Once they are loyal customers, they will bring others as well. Word of mouth still remains one of the most important ways of advertising any business. Even with the rise of sponsored ads on social media, 90% of people still choose direct recommendations from friends over ads.
How to start driving traffic to your business through digital marketing?
Create a marketing strategy. If you don’t know how to do this, do a little bit of research or hire someone who can create a strategy for you because companies who utilize a focused strategy have a better chance of growing their businesses.
Create social media accounts for your brand and go where your customers are. If you think that you don’t need social media accounts because your company doesn’t do business online, you are missing a huge chunk of potential clients and customers that do use social media. People won’t know your business exists unless you tell them. Tell them on Kamoky, Instagram, Facebook. Whatever you choose, just tell them. Most people spend at least thirty minutes a day on Facebook. Make sure they meet you there every single time. If your customers can be found on Instagram, make sure they meet you there as well. The same amount of times you check your Facebook or your email account daily is the same amount of time your customers check theirs, and that’s why they need to see updated content every time they login. Just do your research and go where your audience is.
Regularly engage with your customers: It’s not enough to go where your customers are, put up a post and sign off. You should always engage with your customers by responding to their reviews, concerns, and also praises. Respond to every message, question or comment because customers see that as a sign of concern. They want to know that you have their ears and that their concerns are relevant. People take their time to leave online reviews because they have had a really good or really bad experience and feedback is one of the best way to move your business forward. Listen to direct feedback and make changes or improvements. Online reviews make a huge difference in consumer decisions and you can ask people to leave reviews by offering them incentives to do so.
Offer coupon codes and giveaway prizes regularly. Many businesses make the mistake of not offering incentives such as giveaways or discounts because they believe it devalues their business and that it doesn’t allow people to see their product/services as quality. It’s costing you leads daily and you should start today! Something as small as $2 off may be the reason why you gain a new customer. Mix things up regularly because it doesn’t hurt to attract new customers in the long run.